Anglais du marketing · GratuitMarketing & Communication English · Free
Maîtrise le Marketing & Communication English.Master Marketing & Communication English.
Lecture, écoute, écriture professionnelle et révision du vocabulaire — sept façons de progresser, gratuites et illimitées.
Reading, listening, professional writing and vocabulary review — seven ways to progress, free and unlimited.
PointsPoints: 0
Choisis une activitéChoose an activity
Sept façons de progresser.
LectureReading
Lis le texte, puis réponds aux questions.
ÉcouteListening
Écoute l'audio (autant de fois que tu veux), puis réponds aux questions.
Clique pour écouter. Ton navigateur lit le texte en anglais à voix haute.
ÉcritureWriting
Rédige ton texte en anglais, puis clique sur "Faire évaluer mon texte".
0 motswords
Objectif : mots minimum
Révision du vocabulaireVocabulary review
Touche la carte pour voir la définition. Glisse à gauche si tu connais le mot, à droite si tu ne le connais pas (ou utilise les boutons).
0/0
Dictionnaire terminologiqueTerminology dictionary
20 termes essentiels, avec définition et exemple.
Brand awareness
The extent to which consumers recognise and remember a brand.
"The campaign significantly increased brand awareness."
Target audience
The specific group of consumers a campaign is designed to reach.
"Our target audience is young professionals aged 25-35."
Call to action (CTA)
A prompt encouraging the audience to take a specific action.
"The email ends with a clear call to action."
Engagement
The level of interaction an audience has with content.
"Video posts generate higher engagement than text posts."
Conversion rate
The percentage of users who complete a desired action.
"The new landing page improved the conversion rate by 15%."
Reach
The total number of people who see a piece of content.
"The post reached over 100,000 users."
Impressions
The number of times content is displayed, regardless of clicks.
"The ad generated two million impressions."
Segmentation
Dividing a market into distinct groups based on characteristics.
"Segmentation allows for more personalised messaging."
Copywriting
The craft of writing persuasive text for marketing purposes.
"Strong copywriting increased click-through rates."
Brand identity
The visual and verbal elements that define a brand.
"The rebrand refreshed the company's brand identity."
Influencer
A person with the ability to influence purchasing decisions through social media.
"The brand partnered with an influencer for the launch."
Storytelling
Using narrative techniques to connect emotionally with an audience.
"Storytelling made the brand campaign more memorable."
A/B testing
Comparing two versions of content to see which performs better.
"A/B testing showed the shorter headline performed better."
Value proposition
The unique benefit a product or service offers customers.
"The value proposition focuses on speed and affordability."
Funnel (marketing)
The stages a customer goes through from awareness to purchase.
"The marketing funnel starts with awareness and ends with conversion."
Content calendar
A schedule planning when and what content will be published.
"The content calendar is planned a month in advance."
SEO
Search Engine Optimisation, improving visibility on search engines.
"SEO improvements increased organic website traffic."
Press release
An official statement issued to the media announcing news.
"The company issued a press release about the merger."
Brand loyalty
A customer's continued preference for a particular brand.
"Loyalty programmes help build long-term brand loyalty."
Key performance indicator (KPI)
A measurable value showing how effectively goals are achieved.
"Engagement rate is a key KPI for this campaign."
Use this, not thisUse this, not this
Des formulations plus professionnelles pour remplacer les tournures trop directes ou familières.
Make people know us.
→ Increase brand awareness.
Precise marketing terminology.
Get people to click.
→ Include a clear call to action.
Standard marketing terminology.
Lots of people saw it.
→ The post generated high reach and impressions.
Specific, measurable marketing language.
It's working well.
→ The conversion rate has improved.
Measurable, professional framing.
Write something catchy.
→ Craft compelling copy.
Professional marketing terminology.
Split the customers into groups.
→ Segment the audience.
Standard marketing terminology.
Test two versions.
→ Run an A/B test.
Standard marketing terminology.
Why should they buy?
→ What is our value proposition?
Standard strategic marketing framing.
Plan what to post.
→ Update the content calendar.
Standard marketing operations terminology.
Get found on Google.
→ Improve our SEO.
Standard digital marketing terminology.
Tell the media.
→ Issue a press release.
Standard PR terminology.
Keep customers coming back.
→ Build brand loyalty.
Standard marketing terminology.
Check if it's working.
→ Track our KPIs.
Standard performance marketing terminology.
Use a famous person online.
→ Partner with an influencer.
Standard digital marketing terminology.
Tell a story about the brand.
→ Use storytelling in the campaign.
Standard marketing technique terminology.
Exercice : complète la phraseExercise: complete the sentence
Choisis le mot qui convient le mieux dans chaque phrase.